In any business, organic search drives almost forty percent of revenue and fifty-one percent of all the traffic. That is why it is crucial for marketing teams to constantly aim to generate more traffic to their website. However, building organic traffic is not as easy as you might think. In fact, it is the hardest thing you can do for your website. The good news is, however, building organic traffic is a great and worthy investment.
The immediate satisfaction of shelling out a few coins from posts promoted by Google AdWords or Facebook can be very appealing. However, that is not sustainable. You will get all the traffic you want at the moment, but what will happen when it stops? What will happen to your content?
Organic traffic meaning
Organic traffic is the traffic that lands on your website due to unpaid search results. This is the opposite of paid traffic, which is usually traffic generated by posts promoted by Google AdWords or Facebook.
Organic traffic also means the content that you post on your website that will drive traffic the next day, month, and many years from now. This makes it a worthy investment; you will never experience such a return on investment on paid ads.
So, when it comes to driving organic traffic to your websites, there are many ways to do so. Here are various ways to help you drive more traffic to a website and accomplish your marketing goals for the long term.
Use long-tail keywords
Long-tail keywords are longer and more precise keywords that web visitors use when they are closer to making a purchase or using voice search. Most of them have a lower search volume than short ones. Also, they are counter-intuitive in the beginning; however, they can be very useful if used in the right way.
So, instead of going for the most common keywords in your niche, use the ones that are more specific to your services and products. That way, search engines like Google will identify your website as a target for that specific topic.
This will, in turn, improve your content in search rankings and help any potential customers find you.
Write guest posts
Since the concept of blogging started, guest blogging has been around. Also, guest blogging can be a two-way street. This means that you can invite people in your niche to write blogs on your website or you can become a guest blogger.
That said, writing guest posts on very authoritative sites can significantly increase organic traffic to your website and help improve your brand recognition.
On the other hand, guest blogging can help you build relationships within your industry, boost your ranking on search engines through backlinks and get feedback on your content.
Guest blogging is an incredible way to build authority as a professional and get publicity for your business. Besides, if you are a new business owner struggling with finances, it is an excellent place to begin your marketing.
Find and fix non-performing content
Content that fails to help you achieve your marketing goals is referred to as non-performing content. This type of content also fails to help your drive organic traffic to your site and get referrals from highly authoritative websites. It is doing you zero favors and might also be hurting your opportunities to gain search traffic.
This is mainly because non-performing content tends to take up the crawl budget that is usually limited. So, when your website is full of non-performing content, the search engine gets jumbled up crawling them and eventually leaves the site even before getting to the good content. The best thing to do to identify them is to run a content audit in terms of ranking keywords, backlinks, and traffic.
Get incoming links
Did you know that search engines like Google ranks websites that have many incoming links, especially from authoritative sites? So, consider encouraging your customers, partners, friends, family members, suppliers, industry experts, and fellow bloggers to link to your site. Remember that the more incoming links your website has, the higher it will be ranked. This is because many incoming links make your site more authoritative and visible to search engines.
Try influencer marketing
Many marketing experts believe that influencer marketing is an excellent way of marketing. So, what is influencer marketing? Influencer marketing is defined as a type of social media marketing where business owners use influencers to recommend or promote their services, brand, or products.
In turn, they gain various benefits, particularly when it comes to establishing their brand authority and driving more organic traffic to your website.
Additionally, influencers have many followers who constantly engage with them. So, having them promote or endorse your brand can be a game-changer for you. Therefore, try using an influencer as your brand ambassador to get new customers, especially if you run a small business.
Promote your content on social media
While sharing relevant content on social media platforms is a good marketing method, you need to be more emphatic. Consider taking part in conversations with appropriate hashtags on Twitter and answer questions on your social media pages while also responding to the comments to engage new visitors. Additionally, you can post your content on highly-authoritative communities like LinkedIn, Quora, Reddit, Slack, and Facebook groups.
This will help you build a strong relationship with the community, even before promoting your content. Make sure that you engage with your followers to build relationships and trust with them. That way, they will be more willing to share your content with others, consequently promoting your brand and increasing organic traffic.
How long does it take to get organic traffic?
The duration will be subject to your topic choice and niche and will take a different time for everyone. However, if you give it your all, getting a good amount of organic traffic from search engines like Google to your brand domain can take at least six months for most people. Also, this will only be possible if you have carefully selected your niche, article topic, formatting, and general quality, and published consistently.
There are many other ways to increase organic traffic to your website. However, the above tips will assist you in successfully building an organic traffic strategy. Also, if you want to get more organic traffic to your website, you have to work hard for it. Give it all your effort and go after chances your rivals have missed, be consistent, identify and fix non-performing content, try influencer marketing, and use long-tail keywords.
At Warren Research we offer a wide range of services including content marketing and SEO. We can help you get more organic traffic to your website. Contact us today, and let us help you reach your ideal customers.