Blogging is important to SEO
One of the most important things to consider when creating a blog is to choose topics that will be of genuine interest to the reader rather than just topics that are popular. The aim of a blog should be to provide information that the reader will find useful and interesting. Publishing unpopular or uninteresting content will drive away readers and damage your SEO.
Blogging Can Help Share Your Brand Identity
Brand identity is about the unique experience your customers have with your company, products, and services. Search engines and users look for businesses online with clear identities, images, and reputations. And it’s that brand identity that serves to help customers not only recognize but also trust your company.
When you craft a brand identity, you’re essentially creating an image for your business. While there’s still a lot to be said about running aggressive advertising campaigns to build awareness for your brand, blogs can be a powerful silent salesman. They can help you build awareness around your business, increase your visibility and market share, expand your reach, inspire sales, guide customers through your funnel, and drive traffic to your website.
Blogging Supplements Emails
A blog is an excellent way to supplement emails you send to your audience. Include links to your blog within your email content and in signature blocks. You need to consider your email list as a hot market receptive to the message you send them.
Take the strategy one step further by including a link to your blog in the message. Allow them to visit your blog at any time and get further information on the topics that you just mentioned in your email or based on pain points that they encounter.
At the same time, you want them to visit your blog because they came there directly from your email. People that open your emails as a primary goal that is already a tell-tale sign of their interest. So, in addition to using email marketing to keep in touch, bring them closer to your business with blogging.
Blogging Catches The Eye of New Customers
They say it’s a numbers game. The more people you share your materials with, the more they’ll see and hopefully take action on. Blogging is a great way to accomplish this. Blogging is an ideal way to brand yourself as a leader in your industry. It allows you to build trust and show your expertise. It increases traffic to your website, which can ultimately increase the number of sales you make.
Blogging is a great way to give people a reason to keep coming back. You want your content to provide value and not just be a sales pitch.
Need Help With Your Blog?
By adding your blog to your company website, you are increasing your Google search rankings, receiving more traffic, generating leads, and generating backlinks.
If you have a business website and would like us to create a custom blog for content marketing, contact us today.