When it comes to website development for the firearms industry and gun stores, there are many platforms to choose from. You can choose free easy to create websites that won’t make you stand out from the competition, or you can get a professionally developed WordPress site that looks amazing and works great not only with customers but search engine optimization.
You should consider a WordPress developer for your site if you sell guns online. We create the best-looking sites with high standards for user experience and profitability. Our sites help push customers from the initial buying stage to the final conversion.
The Firearms Industry and Gun Stores Need E-commerce
Firearm sales online is a tricky business. Depending on the state you live in, you need to jump through several hoops before you approve the sale. While cheap websites and free websites provide you with informational pages, it takes more effort for e-commerce.
E-commerce sites are those that have a check out for people once they choose a product. WordPress uses WooCommerce and setting everything up isn’t easy. If done wrong you could miss out on sales, charge the wrong tax or overlook specific firearm laws.
A professional site has WordPress plug-ins and other advantages to make that easier. Professional developers set everything up for you, so you don’t have to worry about mistakes or lose sales because of checkout mishaps.
SEO and WordPress
Search engine optimization is anything done to improve the ranking of your website either for local search or national search. This includes proper keyword research and other methods, but unlike other website platforms, WordPress is made for SEO.
It was originally a blog platform that evolved into what it is today. There are several plugins from Yoast to All In One SEO that help improve SEO for your site. We can install these special plugins on your site and show you how to best use them.
We make sure you have the latest updates. This is not something you’ll receive if you do it yourself or choose another platform besides WordPress.
Schema Markup With WordPress
When a Google bot crawls your website for ranking and indexing on search engines such as Google, they do their best to understand the content on the page. They look at the code, the content, header, image tags, etc., but many times they get it wrong and rank you for specific search queries incorrectly.
Schema markup is a computer language that tells robots exactly what the content is from an address to a blog post or product. This makes it easier for the bots to understand and rank your site better.
There are plugins that we use that make installing schema markup easy. We even check to make sure everything is working properly. You don’t have to worry about anything.
Custom WordPress Programming
WordPress is known for its templates that provide a basic outline for a site. The main problem is there isn’t much room for customization for your business. It’s one thing if you’re just writing a blog but something else entirely if you need logos and other custom programming.
We work with you to create exactly what you need from menus and images to JavaScript and other coding. A business website that looks great and looks different than its competitors has a leg up. We also make sure your firearms site is user-friendly.
This is a ranking factor with Google. We make sure your website works well and is easy to navigate. We work to create a site that drives people throughout the buyer’s journey and straight to the checkout.
Improve Website Speed
People often use their mobile phones to look at websites and they aren’t willing to wait 10 seconds for a website to load. There are many items that make a website load slow from Java and CSS files to images and videos.
Also, extra unused code or plugins connected that you no longer use can all weigh down your site’s loading time. We can go in and clean it up to maximize your loading times. It’s not only great for your customers but also for Google ranking.
Increased Security
You’ve seen the news and how major businesses have been hacked. The information from customers sold to the highest bidder from passwords to credit card numbers. Hackers aren’t just going after large businesses, but smaller ones too.
They assume a smaller business won’t have the security precautions that a major company has. A professional WordPress developer for e guns store secures your site with the latest technology. We protect you from cyber-attacks and keep your information safe.
Don’t let your information be stolen because of security exploits on your site. It could cost you far more than your business.
Spend Time on Your Business
With a WordPress developer in your corner doing all the heavy lifting, you have time to work on your business. Without it, it’s up to you to make sure everything is coded correctly, fix any issues, update the plugins, etc.
It’s time-consuming and your business suffers. When you’re working on your site, you could be answering customer emails, working on your inventory, contacting suppliers, and more. Your website is a necessity for a modern business, but it shouldn’t be a burden on your business.
Let a professional WordPress developer work to create the perfect site that you don’t have to maintain. It’s a win-win situation for everyone involved.
We’re Your WordPress Developer
The firearms industry and gun stores need WordPress developers that understand their business. Many developers create websites, but they don’t know the nuances or needs of the firearm industry. We’re one of the leading developers in this area because of our professional knowledge and expert performance.
You won’t find a better team for your business. Contact us today to find out about our services.