Unique Strategies to Increase Traffic to Your Website
Many businesses have a difficult time coming up with new ways to increase their web traffic. It doesn’t help that plenty of misinformation circulates about how to do it, resulting in people using the same approaches multiple times and not seeing any satisfying results.
If you’ve been overwhelmed by the many suggested options and strategies to attract more visitors, you might try the following website-free traffic generators.
Use social media to increase your reach
If done correctly, social media can be an excellent method of doing free marketing. You could use social media to reach people with an image or a simple idea.
To use social media effectively, work on improving the value of your content and the times you post. High-quality content usually leads to greater social media activity and web traffic. If you create more social media accounts and post consistently to create a digital trail you can track through Google analytics, you should get results.
Hashtags tend to expand your reach beyond your regular followers. By taking advantage of hashtags, you can spark and engage in more discussions on social media.
Your brand will become more visible through retweets, likes, comments, and shares. To expand your target audience, add more targeted and relevant keywords to your offerings.
Also, make sure you follow the hashtag protocol for all your sites and don’t forget to monitor your analytics, so you’ll know which specific hashtags drive the most traffic to your site. Your hashtags must be memorable, brief, and on-brand. Try to devise hashtags that are distinct to your particular business.
Do a keyword research
It is vital that you always include keywords in your content. The keywords should appear naturally and not be overstuffed into your posts.
Remember that keyword stuffing may weaken the main idea and divert the reader. So it’s crucial to use relevant keywords in your content, including the meta description, page title, URL, and headers, as well as in the body of the piece.
Is it possible you don’t know how to do keyword research? If that’s the case, tools like SEMrush identify the keywords used the most by your rivals, how often they’re used, how a keyword may be exclusive to PPC ads, and other valuable information that can guide your keyword strategy.
Also known as guest blogging, this is another excellent way to increase traffic to your site. Guest posting refers to when you write content for another company’s website.
That will increase your web traffic and boost your domain authority, if you use external links to high-ranking domains. If you publish guest posts, make sure the content is high quality, check its domain ranking, and study the site’s guest blogging guidelines. Then ask the publication if they would be willing to promote the post on their social media pages and tag you.
Collaborate with influencers
Industry influencers are often happy to share content that their followers would like. You can take advantage of this by connecting with influencers in the following ways:
- Tag them in a social media post if you reference their content
- Ask them for an interview and tag them when you post the results; most likely, they will share it with their followers
- Use multiple influencers and tag all of them when you market the post on social media
If you are unsure about influencer marketing or don’t know where to start, various tools can help you. You could also seek the guidance of a digital marketing agency that can do all the work for you.
Email is a channel on which you can have a private conversation with your audience. Unlike other social media channels, here you may exert full control over your readers’ attention.
This makes email marketing one of the best ways to increase traffic to your website. It can be used for many other things aside from just telling your audience about deals and promotions.
You can create content that informs them of your offerings and share a link to them in your email to increase traffic to your site.
Update out-of-date content
Outdated content is a page on your website that lacks value, is inaccurate, or doesn’t reflect your current product placing. It may consist of content that’s no longer relevant to your company, outmoded instructions, discontinued products or service pages, or time-sensitive content such as a job advertisement and former worker profiles.
This can hurt your traffic directly because Google regards such content as low quality. Make sure your content is fresh and up to date to maintain healthy search engine rankings.
Google Analytics will help you find your pages that receive less traffic so you can refresh the musty sections. In some cases, you might have to remove or even rewrite the entire article.
In simple terms, paid ads mean traffic you purchase with online advertisements. There are various types of paid ads; for instance, Pay Per Click and Pay Per Impression. You can do this via search engines like Google Ads and social media platforms like Facebook Ads and Pinterest Ads.
The best aspect of paid ads is that you can measure and track the results, control the budget, and scale the amount of time and money you invest accordingly. Various analytic tools can help you understand the target demographic behaviors and inclinations.
Most business owners focus on SEO keywords but neglect the importance of using backlinks. Backlinks are website-free traffic generators that carry 80 percent of search engines’ weight to rank websites.
So if you wish to improve your business ranking on search engines, obtaining inbound links (ones that point back to your site) is a major opportunity you shouldn’t pass up.
If you have a business blog where you publish engaging content, it’s entirely possible that others have linked back to your site. But that isn’t sufficient to make your site competitive in search results. To develop backlinks to your site, investigate the following opportunities.
- Guest posting
- Social networking
- Press releases
Ready to Increase Your Web Traffic?
Most businesses are unable to identify the right ways to increase their website traffic. Too much online misinformation on how to do it encourages companies to use obsolete strategies that don’t get results.
If you want to increase your traffic, adopt the strategies above. You might consider engaging a digital marketing agency to enjoy solid traction and progress. To get started, visit Warren Research Inc. today.