Building A Bigger Email List
The current competitive landscape requires you to keep growing to survive. You must implement every type of tactic and strategy to maintain this growth. While it might seem like an out-of-fashion thing, in the interconnected digital communication era, creating an email list for your business is one of the easiest, most affordable, smartest, and most powerful ways to connect with customers and convert them. Besides, email marketing targeted to a big list can launch your business.
However, email campaigns and building lists are not just about a few hundred email subscribers; that won’t be useful if extensive growth is your main goal. Instead, you should aim to have tens of thousands or even more on a list.
Remember that you should aim to create your own list. Buying a list from someone else can be pricey and a waste of money. Besides, no one likes being sent offers they never really signed up for in the first place. Here are ways to build a bigger email list for your business.
Create a more personalized Call-to-action for every landing page and blog
Did you know that personalized call to actions (CTA’s) have a 42 percent higher view-to-submission rate than ones that are similar for every web visitor? That is almost two times your prospective email subscribers. Also, web visitors or people visiting your blogs are looking for something in particular. Therefore, your CTA must meet their specific needs.
For instance, you can invite web visitors to subscribe to your email list using a call-to-action that states, “click here to download a free email marketing checklist.” Also, it’s crucial to remember that you must have the resources to create quality content to create a personalized call to action.
Harness the power of pop-ups and slide-ins for your web pages
Pop-ups have, in some way, a debatable history and reputation. However, there is a good reason you see them on many sites you visit. That is because ingenious ones with persuasive offers are very effective even when not many people like them. In fact, pop-ups have the highest conversion rates when compared to other opt-in forms for building your email list. Also, pop-ups are made with one goal in mind, to get web visitors to take action.
That said, if you have a large number of web visitors, pop-ups are an excellent way to convert them into a valuable contact list. To use pop-ups to grow your email list, you must:
- Find the right timing for your pop-up strategy
- Utilize action-based prompts
- Optimize the pop-up design
- Get a balance between images and copy
- Focus on simplicity
- Use clear formatting
- Find the right place
Optimize your lead magnets Can Help Your Grow Your Email List
A lead magnet is a term used to refer to free items or services given away in exchange for contact details. Some examples of lead magnets are tools, checklists and cheat sheets, free trials and demos, and email courses. So, before you ask customers to sign up for your email list, make sure that you understand that it’s a value exchange. To increase the number of people that will sign up for your email list, you have to answer their natural question, ‘what is in it for me?’
This can be as simple as promising frequent content updates if you have a robust editorial blog where people are always waiting to consume the posts. However, in most cases, you will have to assume that the customer doesn’t know who you are and they don’t care about your content updates. In that case, you will have to focus on creating a compelling lead magnet.
Email Marketing Tip: Create compelling content
People are overwhelmed with the thousands of emails they get daily. So, why would they give you their addresses? They will only do that when they know that you will add importance to their lives. And an excellent way to do so is by offering relevant content.
So, if you want to grow your email list, you must strive to create content that people really care about. Something that simplifies their lives, entertains them, and offers a solution to their pain points.
To begin with, you must have a clear picture of the people you are writing for. Where do they live? What is their income? Do they need a quick fix, or are they looking for a permanent solution to their problems? Answering these questions will help you create a buyer persona that will help you design the perfect content that is suited for their lifestyle and solves their problems.
Run contests or promotions As Part of Your Email Marketing Strategy
As mentioned earlier, building a bigger email marketing list is all about offering value and incentives. And what best way is there to incentivize people to share their contact details when running a contest? Everyone loves winning, especially when all they have to do is share their email address and stand a chance of winning. There are many ways you can use to hold promotions and contests.
For example, you can have a contest where people share their best food or travel photos, favorite poem, or even video contests where they share their best talents or funny fails. Whichever format you pick, you must decide the price you will give away.
Create a simple, great sign-up experience
A business email list is a vital asset your company can have. And unlike social media, where everything depends on algorithms, with an email list, you have the liberty when it comes to what you share and when you share.
When done appropriately, email sign-ups can have many benefits. To simplify the sign-up experience, you must reduce the amount of information you ask customers, lower the submission steps and improve the credibility and trust of what you are offering.
Bottom line
Today, email list marketing is one of the most powerful marketing channels. It allows your business to improve its reach, keep more customers, and improve brand loyalty.
However, email marketing can only be effective if you have an email list. So, the above tips can give a good start. Also, remember that building a worthwhile list of email addresses depends on your ability to gather contact details and retain subscribers. So, give people more chances to quickly and easily sign up. Keep in mind that the process of building a bigger email list is ongoing; it is not something that can be done in one day and overlooked. So you must actively keep and grow your email list to run a successful email marketing campaign.
At Warren Research, we can help you expand your reach and get more conversions with our SEO services. Also, we have a brief, well-defined content creation strategy that will boost your brand visibility and turn your customers into valuable contact lists.
